Creating Evergreen Content
I know what you’re thinking, I have the subject I wish to write about but how do I pad it out enough to make a decent article?
We have put some ideas together to help you create the very best evergreen content you can.
Be the best, outperform your competition
Quite simply the aim is to create the best possible content, much much better than anyone else’s out there. By producing a post which is better, more comprehensive and provides more answers for the reader will in time rank better in search engines than your competitors.
Understand your competition
How do you know how good is good when it comes to writing content?
I recommend entering your subject into search engines and then read the top three articles, they are the ones your new post will need to beat. They have made it to the top of the results because they have produced good content.
Only by understanding the quality and quantity of your competitor’s articles will you know how awesome your post needs and WILL be!
Make it fun include diagrams and images
Unless you are reading a whitepaper nobody just wants to see a load of text on a page. Add some life to your post with images, photos, infographics and diagrams. There are many online tools like Canva which can help you create some graphics.
By making your article fun and enjoyable to read will not only encourage people to finish reading the article and maybe read another one of yours, but will hopefully shout about it to their friends too!
Update when needed
Some evergreen posts like roundups, top tens or ‘best of’ posts can sometimes go out of date, after all, if you created a post about ‘The top 10 social media management tools
‘, which of course GOYakka would be number 1, new products get created and some disappear so the list would need updating.
By making sure your content is relevant and up to date, it will ensure your work will continue to attract new readers to your website.
Provide useful information not rubbish
It is very easy to write mediocre content just to fill a page, we have all been there and if I am honest I still do sometimes (always learning!). It’s a learning process, the more you write the more you will understand how to create the best quality evergreen content possible. Don’t settle for less, create content you would like to read yourself, that’s a pretty good rule of thumb.
Once all this is done, you will have the best evergreen content which people will love, link to and tell everyone else about!
Time to treat yourself to some chocolate, well done!